Launching a brand new rewards program for Expedia Group, while partnering with Expedia’s internal group, design agency Wolff Olins, an extremely robust media plan and W+K’s overarching strategy and ad campaign was 100% a master class in building the plane while it’s flying. The campaign needed to balance Vrbo, Hotels and Expedia’s properties and highlight their individual amenities without coming across like a product ad.

To cut through the saturated travel category, W+K worked with Ronan Gallagher to create an international campaign that showcases travel as an imperfect, yet beautiful, human experience.