The Small Book of Small Steps was created as part internal brand book, part strategic north star, part inspiration and ultimately a positioning for the company. Visa has always believed that “anyone can make it” and the book inspires it’s employees to help illuminate how Visa can help everyday people take small steps forward to reach their goals.

We took inspiration from the Visa brand symbol, using the rectangular bars to help bring the small steps to life. We pushed Visa’s design system by using their color palette in graphic patterns, bold typographic and custom illustrations.