A woman can be everything she wants.
Boss Beauties, started in the NFT space and was about to expand in to the media and entertainment space with collaborations that included Barbie and Nascar. They were in need of a brand book, a strategic POV and a way to flex their own brand across new spaces. Starting with an overarching strategy that included a robust competitive audit, we created a brand system that could live in new spaces, reflect their digital origins and bring a sophistication through their new color palette, typography and templates.
We also designed the Nascar car that female Nascar drive Julia Landauer rocked. Boss Beauties is a women-led global initiative that provides opportunities for girls and women through their cutting edge collaborations. By providing a world of infinite possibilities, we believe a women can be anything she wants.
Creative + Design Direction: Christin Spagnoli
Designer: Christin Spagnoli, Stephanie Ward
Strategy + Copywriting: Mariah Mercier
